So for the Steam algorithm to pick you up, your game must already be making more than the vast majority of other titles on the store.Īccording to Zukowski, it is best to lower your expectations and aim in the 80th percentile ($34,000) with your first game. He noted that Valve doesn’t even consider featuring your game on the front page unless it is at least in the $250,000-300,000 range. This is in line with Zukowski’s own experience. Valve probably took these numbers into account, so the latest version of the documentation only says that “we tend to focus on the most-played or best-selling games on Steam. This means only 8.5% of all titles can count on additional promotion, visibility, and special featuring from Valve.Īnother important thing to remember is that Steam is actually a curated store, but the metrics required to get this curation are pretty vague.Īs Zukowski pointed out, the Steamworks documentation previously stated, “We tend to focus on the top 10-20% selling games on Steam that are positively reviewed and have otherwise proven to be successful.”īut the lifetime earnings for the top 20% and top 10% best-selling games are $34,000 and $198,000, respectively. It is worth noting that the Steam algorithm only starts “taking care” of your game when it hits the $250,000 mark. 96% of all games generated less than $1,000,000.īronze tier: games that earned less than $10k lifetime Silver - between $10k and $249k Gold - between $250k and $1 million Diamond - over $1 million. 91.5% of all titles earned less than $250,000.68% of all titles released in 2019 generated less than $10,000 to date.The median game earned just $1,136 lifetime.Game marketing expert Chris Zukowski analyzed the earnings for every indie title released on Steam in 2019.
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